top of page
Conceptual and artistic photography by Carmen Hellena featuring a model in a mystical forest setting, perfect for portrait, commercial, and fashion projects.
Carmen Hellena smiling while managing a creative project outdoors, exemplifying expertise in project management, creative direction, and set planning.
Carmen Hellena in a playful and artistic pose wearing a cardboard box helmet, highlighting her conceptual and commercial modeling services with a touch of humor.

CARMEN

HELLENA

Portraiture | Conceptual | Artistic | Set | Commercial | Beauty | Fashion

Creative Direction | Production | Marketing | Branding | Set planning | Book Publication

Content Creation | Conceptual | Artistic | Commercial | Beauty | Fashion

WELCOME

I am many things - creator, builder, doer, boundary pusher, problem solver, dreamer, philosopher and expressionistic storyteller - but in all of it, creativity is at the forefront.

My passion is to combine the many into one - bringing a unique and transformative perspective to everything I do.

Hey you, who are you?

Over the past seven years, (self-portrait) photography and modeling have been my primary tools for creative expression and exploration, creating emotionally charged, surreal, dreamy, and thought-provoking visuals. But it doesn't stop there. My love spans across all sorts of creative projects, from Video- & Board Games to Book Publishing to Videography and Film. I approach each project with love, compassion, and a keen eye for detail.

I draw my inspiration from a wide range of sources:
movies, games, the complexity of the human psyche, fairy tales and the mystery of mythology, my book collection that I never read, that song that's stuck in my head since last week, and of course, dreams.

Why Work With Me?

For me, creativity is about more than just making beautiful things— it's about building connections and telling impactful stories that resonate on a deeper level.

 

Whether behind the camera, or in front, directing a project, or brainstorming new ideas, I offer a holistic approach that is highly personalized and provides meaningful experiences.

Let's create something truly unique together!

EXPLORE MY WORKS

Photography

I love capturing emotions, the surreal, and the mystery. My goal is to translate these elements into my photography, transforming it into something that evokes feelings, looks stunning and tells compelling stories. Often by exploring and playing with different concepts to create something wonderful - wonderfully thought-provoking, mind-bending, surreal, absurd, aesthetically pleasing, and Beautiful.

​

Beauty doesn’t always fit the conventional mold—sometimes it's raw, vulnerable, and wonderfully imperfect.

Follow along on Instagram

artistic and aesthetic picture of a hand holdin a burning candle, creative and artistic photography
artistic and aesthetic picture of a hand holdin a golden heart, creative and artistic photography

Artistic & Conceptual Portrait Photography

Model balancing a golden apple on her head in a conceptual and artistic portrait by Carmen Hellena, highlighting creative and unique photography.
surreal and unique concept photography of a Model balancing a moving golden apple on her head

​Whether it's a themed shoot or a unique portrait, my artistic photography sessions blend creativity with surrealism, sparking curiosity and provoking thought.

It's more than just a picture; it's about creating a story. Through unique compositions and introspective themes, I create captivating visuals that transport viewers to a world of wonder and mystery.

Pennywise reimagined by Carmen Hellena, featuring red hair, dramatic makeup, and a haunting expression in an expressionistic photograph.
Close-up of Carmen Hellena as Pennywise, with red hair, freckles, and conceptual makeup, highlighting her artistic photography.
Artistic portrait of Carmen Hellena in a Pennywise-inspired look, gazing intently and emphasizing her conceptual photography.
"Carmen Hellena in a Pennywise-inspired artistic portrait with vivid red hair and intense makeup, showcasing her expressionistic style.
Carmen Hellena posing as Pennywise with red hair and artistic makeup, captured thoughtfully in an expressionistic style.

Other Photography Services

†

†

I also offer a range of other promotional photography services to meet diverse needs. Whether you need:
 
Beauty and Makeup Photography
(Social Media) Content Creation
Promotional (Product) Photography
Set Photography
​
I’ve got you covered.

†

†

​Each service is designed to capture the unique essence of the subject, project, and/or product. Creating compelling high-quality visuals that elevate your brand's image, and resonate with you, and your target audience.

Testimonials

Tanja Busking
Creative Filmmaker in Arts & Technology, Visual Effects

Carmen intuitively brings creative ideas that shape projects. Her dual experience in front of and behind the camera equips her with the knowledge to handle smooth productions. She knows what efforts are required and what is needed to run smoothly, whether it's ensuring the model is comfortable or managing the filmmaker's tasks like battery checks and lighting. In my film production business, she started with marketing strategy and set photography. Now, she handles production management tasks, improving the crew's energy balance, time management, and logistics. Carmen is a dynamic force in creative production, eagerly filling gaps in the process. She excels in world-building and shaping the creative process. I'm excited to see more of her efforts within our running projects!

CREATIVE DIRECTION
FROM BRAINSTORMING AND MOOD BOARDING TO OUTFIT SELECTION, MAKEUP, AND POSING

ATTENTION TO DETAIL
I'LL TAKE CARE OF EVERY ELEMENT - FROM PRE-PRODUCTION PLANNING TO POST-PRODUCTION EDITING

VERSATILITY
MY DIVERSE SKILLS ADAPT TO MEET A WIDE RANGE OF NEEDS

​COLLABORATIVE APPROACH
BY WORKING TOGETHER, WE CAN BRING YOUR IDEAS TO LIFE IN A WAY THAT FEELS AUTHENTIC AND INSPIRING

​EXPERIENCE & COMFORT
WITH MY BACKGROUND IN MODELING, I MAKE SURE YOU FEEL COMFORTABLE AND CONFIDENT DURING THE SHOOT

Carmen Hellena, an expressionistic storyteller and photographer, capturing a scene in a forest with a camera. This image emphasizes her contemporary and raw approach to nature photography.

Modeling

Modeling with me is more than just posing for the camera; it's about inspiring, provoking, feeling, transforming, and creating.
With expertise in a wide range of modeling, I bring a unique blend, experience, and holistic approach to creative direction, styling, and makeup. Creating powerful visuals that resonate with you, your audience, your project, your message, and leaves a lasting impact.

Carmen Hellena with white hair in a contemplative pose on a pedestal, exuding vulnerability and introspection, highlighting surreal and emotional artistry

something

amazing?

 

Carmen Hellena with white hair in a contemplative pose on a pedestal, exuding vulnerability and introspection, highlighting surreal and emotional artistry.

Ready to create

Testimonials

Sudhir Ramman
Photographer - Shot by Sud

Getting to work with Carmen is always a pleasure and a truly inspiring experience. She’s one of the most creative persons I’ve had the privilege to collaborate with. Not only does she understand my vision, but improves it, and transforms the concepts into stunning realities. I highly recommend Carmen to anyone who’s looking for a creative person who is not only skilled and artistic but also a joy to work with.

Creative Project Management

I offer tailored project management services for artists, game developers, business owners, and anyone with a creative vision. Whether you need help with book publishing, set planning, photography projects, film projects, or any other creative endeavor.

​Explore some of my past projects

I BELIEVE THAT THE BEST PROJECTS ARE BORN FROM GENUINE PARTNERSHIPS, WHERE CREATIVITY AND INNOVATION THRIVE.

let's work together to achieve your vision efficiently and effectively.

Testimonials

John Lewis
Founder at Liminal Game Studios

I highly recommend Carmen for her outstanding contribution to the marketing of both Liminal Game Studios and Lucid Echoes.

Her leadership in brand development, strategic planning, and community engagement was invaluable. Her ability to manage the team towards a unified goal and her adaptive use of AI technology significantly supported our project forward.

Carmen is a dynamic leader whose creativity, emotional insight, and dedication will be an asset to any team.

Working with the best

bottom of page